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This change means that brands currently selling through Whole Foods Market have even greater access to Amazon Prime customers who are willing to pay premium prices for premium products and services. “Grocery delivery is one of the fastest-growing businesses at Amazon, and we think this will be one of the most-loved Prime benefits.” “Prime members love the convenience of free grocery delivery on Amazon, which is why we’ve made Amazon Fresh a free benefit of Prime, saving customers $14.99 per month,” Stephenie Landry, VP of Grocery Delivery, said in a statement. Last fall, Amazon made Amazon Fresh free for Prime members. Many services, Amazon included, have begun offering contactless delivery during the pandemic. According to Statista, 21% of US shoppers have moved to online groceries as a result of the coronavirus outbreak.

Personal care: Cosmetics, hygiene products, baby products, skincare, toiletries.Īmazon Fresh and other online grocery delivery services have been in higher demand than ever during the COVID-19 pandemic.

Local and seasonal: Locally-grown produce, honey, and dairy.

Food: Produce, dairy, meats, seafood, bread, beverages, snacks, and prepared foods.

A trained Amazon shopper will pick up and deliver the selected items.Īmazon Fresh is available in about 21 different metro areas, including Las Vegas, Atlanta, Baltimore, Boston, Chicago, Dallas, Denver, Los Angeles, Miami, New York, Philadelphia, San Diego, San Francisco, Seattle, and Washington, D.C.Īmazon Fresh offers over 500,000 items in the following categories: With Amazon Fresh, shoppers fill up their carts on Amazon, then select a 2-hour delivery window. Amazon Fresh offers free grocery delivery to Prime members in select regions on Amazon Fresh orders that meet the local free delivery threshold (typically $35).

Here’s everything you need to know about Amazon Fresh in 2020.Īmazon Fresh is Amazon’s grocery delivery service. Amazon Fresh is one of Amazon’s fastest-growing services, but its lack of accessibility for third-party vendors can make it seem like a black box.